Expanding on Michael’s full-time work as a multimedia specialist focused on 2D/3D illustration and animation, he started freelancing to gain a wider audience interested in communicating science and art.

Based on participatory design, the process is focused on your objectives and goals to work collaboratively towards a design solution. Projects start with a discovery phase before moving to ideas and mockups. These initial workings are straw dogs and can go back to the discovery phase before proceeding again. The cyclical nature of the early process is to refine ideas quickly before committing resources to a finished design.

Once these initial phases are complete, a higher-fidelity mockup is delivered. This high-fidelity mockup is the foundation of the final deliverable.